At Glitter Corps, we love working with tradeshows. We understand your need to reach your audience and make sure they stop at your booth. Below are a few suggestions for best practices.
Make it honest: You are the heart and soul of your booth. Don’t sugarcoat anything. Put out your best product and put your best self forward. It’s hard to be "on" all the time, but it’s the difference between people who stop and people that just walk on by. How many booths have you gone to where the person is on their phone?
Interactivity: People want things to interact with. Make sure your booth has info guests can take home, and maybe some cute swag. This can pay dividends in them remembering you. If they come home and they pull out the swag they got from you, this is something that they’re going to keep long after the event.
Bonuses: Give them bonuses that might make them flock to you; gift cards, app downloads, whitepapers they can download to their phone. Give them every opportunity to continually engage with you.
On-site experience: They want to see your product in action. If you’re a cartoonist, draw them a picture at the booth. If you have a 3D printer, that thing better be on and working when folks stop by. Get them involved. I was at a comic con and I paid for a guy to draw one of my favorite superheroes. That’s something that I’ll remember, and keep with me, for a long time. No one else did that. And the guy was flooded with people.
Don’t look at your guests as just passive consumers. See them as potential customers. Sure, some are just being there to look around and pass by. But all of them are looking to be attracted and pulled towards a service that interests them. Don’t skimp on any detail.