Building a Message Platform

Step 1: Build the case

  • Identify the goals: what we are trying to achieve
  • Figure out the objectives: what we want to accomplish
  • Decide the back story: what has worked, where you are now, what do your employees and customers respond most to
  • Choose the motivating factor: get a glimpse into who you are and how to carry out your value proposition
  • Think about your audience: who are you creating it for

Step 2: Build the theme

  • Capture your voice
  • Understand your team
  • Look at all your materials
  •  Recognize your pain points

Step 3: Build the platform

  • Bring together all the content you have gathered
  • Execute the background planning
  • Put together a hierarchy of messaging points
  • Ensure all pieces align with your company

Shaping the Narrative

Only you can shape the story of your company. Consultants, like myself, are hired by organizations to help them direct their thinking and carry out projects that support a theme, a campaign, or an initiative. But my work doesn't go anywhere unless the narrative is clear. That's something an organization needs to have, first and foremost. What are we doing, what's the background, and what's the narrative? From there, we can go in any number of directions. But it starts with organizations knowing who they are.

Growing Your Community

No matter what organization you run, you have to look at your customers as a community. That's what folks are looking for. They want to know you understand them, they want to feel empowered by their support of you, and they want to feel good about investing in your organization. Your donors, your customers, your clients, your evangelists - it's all about building a community. Even in our digitized world, people are looking for connection at all times. Once you know this, you need to start treating them like they live in your community, like they live right down the block from you. How are you talking to them? How are you meeting them? And how are you supporting them?

Looking back

As we head into the first week of January, we at Glitter Corps want to look back on the year that was. Some of our accomplishments included:

  • We helped a hospital create an event focused on honoring donors.
  • We continued creating standout events that honor and celebrate nurses.
  • We helped a local-area private school build their video content to reach donors
  • We created a film that showcased a revolutionary desk for learning
  • We helped a DC-based nonprofit create immersive trainings for their clients
  • We empowered the Maryland construction industry through powerful speech remarks

All in all, it was an incredible year, and we are so thankful to all the clients, partners, and teammates who made it possible. Here's to another year of great storytelling, powerful moments, and beautiful events.

 

Strategies Make the Concept

No event has impact if it doesn't have a strategy. A strategy doesn't need to be this all-encompassing, 30-page thing. All it needs to be is a guide for your clients. How did you get to the choices you made? How did you choose that title, that place setting, that film to be played? A strategy speaks to what was heard, what was discussed, and synthesizes that information into concrete decisions. You don't bake a cake without ingredients. The strategy is the ingredients of the event.