One of the things Glitter Corps is so proud to be part of is helping organizations fight for the causes they believe in. We believe in the power of an organization to change things for the better. It's in the education programs that strive to see Baltimore city thrive, it's in the rebuilding projects that a county undertakes after a disastrous storm. But none of these things come to pass, success doesn't happen, if you don't make people aware of it and engage your donors in a multitude of ways. It may sound simple, but it all starts with awareness. PR campaigns that highlight the cause, events that meet people where they are, films that show who you are - it all goes back to a strategy. It's more than just "we need your support." You have to connect them to a reason. But that reason never comes if they don't know about it.