More than ever, people don't know what is going to happen to their healthcare. There are tons of things happening right now, decisions being made, and no one has the answers. To counter this, it's imperative that healthcare institutions meet customers where they are. They must speak to their community in a way that eases their worries and brings them into the conversation. This means engaging their base, emboldening their employees, and honoring their donors. Making the case for healthcare is essential in the world today. 

How do you do this? You create events that mean something. Events with a message. Events that speak to your community in a way that brochures just can't. Take the words off the page and bring them to the mic. Bring that social media campaign to a live event experience that visibility impacts hearts and minds. Events are one of the best ways you can reach people. Whether it's an event honoring your nurses, or an event honoring your donors, you have to meet them. Showcase who you are, what you have done, and what you will continue to do. In a world of uncertainty, healthcare institutions can't sit idly by. If they do, people are going to go elsewhere.