Everyone wants to talk about the next new thing, the next hot invention that's going to revolutionize your brand. We live in the world of the new. Everyday it's something new. If the political climate has taught us anything, our history is just as important as future. We learn from our history. It teaches us what worked, what did not. If you're a company, how can you bring the history of you into your new campaign? What worked before that you could put a new spin on? What can you bring from the past into the present? And even with all this new, the core of humanity remains the same - we're all looking for connection, we're all looking to be entertained, and we're all looking for something that's going to make us feel alive.