At Glitter Corps, what we try to do is show clients that we are here to help you make a memory that's going to live inside your customers, donors, and staff for years to come. Too often, businesses create events that don't resonate with people and videos that do nothing but languish on the website. There has got to be more to what you're putting out there. Marketing teams need to be creating consistent content that engages people and changes the way they see the service. Development teams need to speak to donors with focused, message-specific content that drives them to give. If you're not actively trying to change audience behavior, you're missing the boat.
You can stay as is. You can create content that fills the social media quota, but does nothing. You can keep booking tickets and think you're doing fine. Or you can choose to be unique. It's your call, really.