When I work with a client, I want them to feel free to say what they want, to take chances, and to try new things. Too often, companies can get stuck. Stuck in the same way they write, the same way they talk about themselves. When I take on a campaign, I look for the thing that makes them different. What is something new and fun you can do, but still ties back into your mission? How can we lift this video, lift this campaign? I want them to see themselves in a new light. I want them to see themselves as an organization that can try anything.