Everyone talks a lot about personal branding. That's how we carry ourselves, show our work, and talk about what we do. But what's equally important, and something that I think is overlooked, is how we talk about other people. Personal branding is great, and it's the new/sexy thing to consider in our social media world. But what it also does is it takes us away from thinking about others, and how we work with others. How do we positively brand other people? How do we positively work with others? How are we celebrating them as much as we are celebrating ourselves? The thing is, it's not always about us. Sometimes, it's about the thing we made for someone else. Sometimes, it's about who helped us get there.