No matter what organization you run, you have to look at your customers as a community. That's what folks are looking for. They want to know you understand them, they want to feel empowered by their support of you, and they want to feel good about investing in your organization. Your donors, your customers, your clients, your evangelists - it's all about building a community. Even in our digitized world, people are looking for connection at all times. Once you know this, you need to start treating them like they live in your community, like they live right down the block from you. How are you talking to them? How are you meeting them? And how are you supporting them?