Step 1: Build the case

  • Identify the goals: what we are trying to achieve
  • Figure out the objectives: what we want to accomplish
  • Decide the back story: what has worked, where you are now, what do your employees and customers respond most to
  • Choose the motivating factor: get a glimpse into who you are and how to carry out your value proposition
  • Think about your audience: who are you creating it for

Step 2: Build the theme

  • Capture your voice
  • Understand your team
  • Look at all your materials
  •  Recognize your pain points

Step 3: Build the platform

  • Bring together all the content you have gathered
  • Execute the background planning
  • Put together a hierarchy of messaging points
  • Ensure all pieces align with your company