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5 Things That Make Your Event Pop


Video – Video is a great way to showcase your story. You can do this through personal interviews as well as photo montages. It breaks up the event and gives your guests room to breathe

Performance – Bring in performers to open and close the event. Make it fun, make it lively give it purpose. 

Your hosts – Your emcees aren’t just there to move the night along. They are vital to what people see and hear. Do they have hidden talents? Do they want to do something more off-the-cuff? Whatever it is, listen to them and think of ways to involve them

Music – Do more with your music than just standard walk-in music. Showcase a decade spanning mix of music. Bring in music people aren’t used to. Connect with a DJ and get him to do more than just play the hits.

Invites – Your invite is a chance to showcase your event from the very beginning. If you’re a business school doing an event, how can your invite be just as intelligent as your school? Maybe make a maze, maybe make it a question and answer, make the recipient have fun with your invite. Whatever it is, make it personal and make it feel like you

What's your strategy?

For businesses, the stories you tell about your business are essential components of getting eyes on your product and customers to open their wallets. Stories of your employees, stories of your brand, stories of how your company came to be, stories of your product. There are so many ways to bring customers into your unique identity.

What we do at Glitter Corps is a little different. It's more than just a video. It's more than just a tweet or a Facebook post. What we do is create a full-fledged messaging strategy that sets the tone for your materials. Videos, tweets, posts, likes - those are all just tactics that should, at all times, refer back to your strategy. Your strategy guides you. It's your compass. It points you in the right direction and it influences all of your content. Well, it should. You would be surprised how many businesses go into the market without a clearly defined strategy. Sometimes, they still succeed. But by doing this, by going forward without a plan, a business risks losing revenue and not reaching the vast audience that a strategy brings.

What are you saying? Why are you saying it? How are you saying it? What rationale do you have for what you are doing? What's the big idea? What's the focus? Everything you do should come back to the strategy, the purpose, the reason, the message, the rationale. And this should find itself beyond the digital. Your mailing campaigns should align to your strategy. If you are an event company, your banners and displays should all speak to the strategy. Your strategy defines your theme, your messaging, the feeling of your campaign. It's what makes the impact.

Strategy: it all starts there. Drops us a line and let's figure out yours.


Non-Profits: Look to Now

If your Facebook feed is anything like mine, it is filled with daily news articles about what's been happening in Washington. The hardest hit, it would seem, are the non-profit, advocacy groups, and community agencies that support so many groups. 

Here is my question: how are you going to respond? Here is my solution: you need to keep fighting. You need to keep reaching your donors. You have an active pool of donors who want to wise up, act up, volunteer, and get out there and pound the pavement. You have to reach them. 

The Action Plan:

Tell your story: Focus on the story of your organization. Showcase how you have fought for years to protect the rights of citizens. Show the world how you have been out there, plotting and mobilizing. Your history matters. It brings people into your story. It connects with older donors and rallies younger donors. Tell your story, honor the stories of today, and honor the stories of your audience. They donate because their story is tied to your mission, your history, and your purpose. Bring them back to the "why" they are giving.

Get the message right: Think about what you want to say. Think about what matters to you. Focus on the tangible action items that will bring you into the next chapters ahead. What matters right now? What needs to be solved right now? What are you fighting for right now? Consider how your message is reaching those audiences. What avenues are you using?

Get the word out: If it's a rally, get people to attend it. Get the message right. Create branding materials, create videos, let your staff loose with their iPhones. Bring your message to the voices of your community. If it's a campaign video, interview the right people, create a narrative that walks the viewer through your story. Make it more than just a company profile. Make the viewer realize how vital their donations are right now. If it's social media, engage with your audience, pose questions, include them in the dialogue, and connect with fellow thought leaders. Too many times, non-profits work in silos. Don't. Not anymore. The rules have changed. It's time for your rules to change, too.

These are just a few ways of making sure your message finds its way to an audience who needs it. To learn more, drop us a line. We'd love to help.



Small Town Gay Life

I think it's interesting how little we talk about the lives of gay men and women in small towns. I feel that, too often, we hear from the community associated with urban centers. It's these men and women who are on the cusp of what's fashionable, what is now and what is hot. It's these men and women who are the most cultured. That's the impression we tend to give off. Because we honor these men and women more than we do anyone else.

You go to any small town, there are gay men and women there. You got to any small city, port town, farm town -- whatever it might be, there are gay men and women there. The LGBTQ community is everywhere. These men and women have stories, they have lives, they have families, and they care about who they are.

I think, too often, we assume that these men and women are somehow "less than" because they may not be as OUT as city people. They may not wear their gayness everywhere they go, or they may not partake in every activity, or support every cause. Yet these men and women are just as proud of who they are as the men and women who walk in the parades.

There is no one definition of how to be a member of the LGBTQ community. There is no one way to act. And it's important that we stop thinking that there is. It's important that we stop trying to make everyone act like we do. The way city people are out is different from the way small town folk are out. But instead of judging each other, instead of saying Ii'm bette than you, why don't we welcome each other in.

I remember going to this small, small town in Texas. And there was a 20-something there, who I could tell was gay. I didn't judge him, I didn't ask "why haven't you left?," i didn't think I was better than him. He had his story, and I had mine. He told me he was living here because his mom was sick and she needed him. That just goes to show you. We all have our reasons for where we are.

Let's stop the judgment. Let's stop the attitude. And let's stop putting our views, and our lives, onto other people. We'll be much happier in the end.

Beginnings of a Novel

Seth walked through the city. Of course, it was fall. His favorite season. Of course, Jared had to go and ruin it for him.

No. Seth decided. He would not let Jared ruin fall for him. He would go to the coffee shop, like he always liked to do on Saturday mornings. And anything that was pumpkin spice, he would purchase . Jared couldn't take away the pumpkins from him, the scarves, or the boots he wore. Jared couldn’t stop him from taking selfies next to fall leaves, or going on hay rides. Sure, he would be doing it alone. But so what? Jared wouldn’t stop him from living his life.

It’s funny, Seth thought. The things that become so commonplace when you’re in arelationship. How sometimes you stop doing things your own. You forget what being with your own thoughts is like.

He called up his sister. Maybe she could take his mind off all this. She spent most of the time talking about her kids. One got into a fight at school, one was doing cheerleading, one was joining the debate team. She kept rattling on. When he mentioned the breakup, she pretty much just skirted right over it.

Good God, he thought to himself. Can I have one minute where we talk about me? Is that so much to ask? Really?

Then, she went into asking questions about his job. And how much he was making. And whether or not the boss liked him. She had a tendency to make it seem like all he ever did in his life was sit still. It was never enough money, never enough prestige. Would Seth be joining them in the beach house next summer?

No, Seth would not, he decided right there in his own mind. Seth would not be coming by to the giant beach house with the stupid elevators and the fake cabinets and the incessant yammering of your children. No, Seth didn’t want to be in the sun all day, roasting his life away and getting skin cancer. And no, Seth didn’t want to spend nights watching bad reality television families that you consider could examples. No. No. No.

The call lasted thirty minutes longer than he had anticipated. He tucked his phone away and finally seemed to notice how cold it was getting outside.

Jesus Christ, he thought to himself. It’s cold as hell.

What was Jared doing today? He was probably at the Farmer’s Market, going on a hike, finishing up some volunteer project. He was altruistic sometimes, it was mind-numbing. Or he was busy with work at the office. He always put work first above anything else. Seth wanted to go on vacation, but Jared could never make time for it. It was always something The boss needed him, or there was a big project due, or shit was going down in the office and he had to be there for it. Jared worried incessantly over how his coworkers saw him. He always thought that if he was visible, if he was always 20 minutes early, then he would get promoted. Seth never had the heart to tell him he’d been there three years and not once did his boss come to him and offer him  a raise. But Jared kept going on.

Jared had work to distract him. But what did he need to be distracted from? He’s the one who broke up. He’s the one who initiated it. He started this whole mess. He’s the one all fine and dandy and just doing whatever he wants to do with whoever he wants to do it with. He had no regrets. He wasn’t sad, or broken, or distraught. He wasn’t searching Spotify for breakup playlists. No, that bitch was happy as a clam.